Social media has become the outlet many people to connect with old high school friends, cure boredom with adorable animal clips and see the latest news without having to wait for news anchors to announce updates. Now platforms like Facebook, Twitter and Instagram has become an outlet for organizations and business to grow revenue. By posting and sharing announcements about new products, connecting to their customers, or even paying for advertisements, they are reaching to their target audiences.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerber, Facebook
This method is much more cost effective compared to other traditional outlets and you are instantly able to customize your reach and monitor your results. It also boosts brand awareness and brand loyalty between customers. The popular fast food chain Wendy’s came in the news couple years ago for their social media presence. They reached out to their audience on Twitter by personally interacting with them in a humorous way and it was retweeted by several thousand users. Their sales instantly boosted from the popularity causing a chain-reaction for other brands to mimic their actions. Sponsored content are now found with social media stars, commercials are playing before YouTube videos, and social media accounts for brands are growing rapidly with new followers.
If you want your business to successfully thrive in the modern market, turning to social media is the definite way to go!