Let’s say you just launched a new website. The features are enjoyable, the layout is easy to understand and the visuals are eye-catching. Yet, when you glance your website’s analytics, only a few people have visited your site within a few weeks. You then try to get the word out about your website using social media but that only grows your audience to just a dozen viewers. Not the audience level you hoped to achieve. That is where SEO marketing falls in.
SEO stands for Search Engine Optimization. This generally means using technical tactics in order to gain an online presence. This can either mean paid advertisements on Google to gain more clicks and viewers as well as using specific keywords and titles. As you get more clicks and use effective keywords, the higher your website will appear in search results. Not only is it recommended to change your website title and/or description in relation to keywords, the actual content of your page should also include those specific words or phrases.
Now this tactic should not replace all forms of digital marketing. There are other ways of getting the word out about your website like social media marketing. Yet there is no doubt that SEO is definitely a tool you shouldn’t ignore.
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For detailed SEO tips, check out https://neilpatel.com/what-is-seo/