Digital marketing has taken over the advertising industry within the past decade. Businesses now have the access to market their products and services to their target audience within a few clicks and for a fraction of the price of traditional marketing. This means using social media platforms like Facebook, Twitter and Instagram can grow popularity for your company. Even using SEO tactics and digital advertisements like banners and pop-ups can attract potential customers.
“Online advertising doesn’t have to be a “wild west.” Benjamin Edelman, Harvard Business School
You can even go further into other native marketing tactics like company blog posts and short video commercials that engage with the audience. With companies like Hulu, Netflix and Amazon Video, marketers are focusing their attention on creating commercials solely to play before and in-between streaming episodes and movies. YouTube videos are a great way to advertise considering how often viewers skip through dozens of short videos within one sitting.
Blogs are also a great way for companies to engage with loyal customers and gain new ones as well. Being able to casually talk about products and company values, it is a subtle way to market a positive brand image.
The possibilities are endless when it comes to advertising in the digital age!