Having the ability to create a web page has been a popular and in-demand skill to carry. Now, as a web designer, it is a necessity to be able to implement design from a perspective on a desktop to mobile. Content, images, and animations should easily adjust to a new screen size immediately. Not only does the content have to align in a way that fits with the original desktop theme, it must be easy to navigate and view as well. The key is to keep audiences from clicking the “Switch to Desktop Version” when they are browsing your website on their phone. Make sure the key content is easily available to access on the mobile version.
There is also a dilemma of whether determining an application is necessary for your business. This depends on the needs of your customers as well as how big your target audience is. What features of your website might be more suited on an application layout versus a website. More downloads means more brand loyalty.